The Methods

Point of sale survey, image analysis or customer satisfaction study as well as media analyses, impact-of-advertising surveys or mystery shopping - for 15 years, VALID RESEARCH has covered the entire spectrum of market research methods.

We offer you:

  • In-store/in-home/in-office surveys (face-to-face)
  • Surveys by telephone
  • Written opinion polls

  • Multinational studies

  • Customer satisfaction analyses
  • Image analyses
  • Location analyses
  • Customer loss analyses
  • Trading area determination
  • Impact-of-advertising surveys
  • Price range and price sensitivity studies
  • Media analyses
  • ...

  • Mystery Shopping
  • Frequency and product censuses
  • Price surveys/observation of competition

  • Data acquisition and processing
  • Charts/graphs
  • Multivariate analyses
  • EDP-base conjoint measurement (ACA)

We work for:

  • Wholesale and retail trade
  • Banks
  • IT-enterprises
  • Restaurant business
  • Automobile industry
  • ...